Exciting vision announced for ‘Craven Streat’ food & drink concept
Hull Kingston Rovers are excited to announce a vision for a new project called ‘Craven Streat’ which will transform the matchday experience for fans.
Offering live stage entertainment, Marquee with bars, local independent street food and big screen in a relaxed ‘festival’ atmosphere, the area is set to become the ‘go to’ place for supporters to enjoy ahead of 80 minutes of Rugby League.
The name of the new food and drink fans village, Craven Streat, takes its inspiration from the name of our first ever East Hull based stadium, Craven Street which the club departed almost 100 years ago.
Chief Executive Paul Lakin is looking forward to the concept revolutionising the matchday experience.
“We are delighted to bring something new and exciting to the City and the sport. Our vision is for gamedays to be a whole day or evening out and about so much more than just 80 minutes of Rugby.
First and foremost, we are excited about the return of supporters to Hull College Craven Park in May, but have been working on this concept for some time in the background, and it has always been our intention to launch this as soon as covid restrictions were lifted.
Whilst in North America pre-match carnival atmospheres are commonplace, we feel like we are offering something not only unique to the region in terms of a pitch side event space, but to Super League as a whole.
We are confident we can create a real family friendly party atmosphere around the stadium where fans want to spend the whole day with us. It provides so many opportunities for us to focus our efforts into creating one special area with lots going on rather than this been watered down across various bars within the stadium. Offering a quality choice of food rather than the usual burger and pie. We get five home games in 2021 to really test the concept, with a view of growing it to become even bigger and better over time.
We see it as a key part of attracting new fans to the stadium in the medium to long term and the space will provide a unique backdrop for a whole array of non-matchday opportunities. Private hire including weddings, Winter Wonderland’s, live bands in the Summer and BBQ’s.
Asked why it’s important to the club for local businesses to get involved, Paul explained. “It’s really exciting to offer local Street food vendors the opportunity to showcase their offerings to our supporters. Our supporters are going to really enjoy the variety of different cuisines on game day. We invite them to come forward and apply to get involved. We know our supporters are going to love tasting all the flavours of the world that they’ll serve up each gameday.”
The recently announced temporary South Stand extension, which will be installed to increase the short-term capacity of the stadium whilst social distancing measures are in place, will be removed with Craven Streat set to open for the visit of the Warrington Wolves in July. The space will be a focal point of all gameday entertainment moving forwards. Additionally, the area will be available for private bookings and special events with the space providing a unique opportunity for event planners imaginations to run wild.
Local independent food vendors are invited to apply to be an official Craven Streat vendor, click here to request the application pack. If you’re interested in hosting a private event at Hull College Craven Park please email firstname.lastname@example.org.
The stand is subject to a successful planning application and Safety Advisory Group approval, the club would like to place on record our thanks to Hull City Council, and the Safety Advisory Group for their initial support of the project so far.
Digital renders provided by Click Digital Solutions.
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