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Commercial

MLS Group revealed as new main shirt sponsor

Hull Kingston Rovers will have a brand new main shirt sponsor for the club’s return to the Betfred Super League in 2018 after agreeing an exciting new partnership with national energy and construction firm MLS Group.

In what is a significant coup for the club’s commercial team, MLS Group will feature proudly on the front of the Robins’ home and away shirts next season on our return to the top flight after automatic promotion was secured courtesy of a fifth straight win in the Super 8’s Qualifiers last weekend.

MLS Group, who were recently appointed as the principle contractor for the new £6m K2 refurbishment of Kingston House, have been supporting projects in the energy and construction sectors for close to a decade now, providing a range of services on major developments within the private sector across the UK.

Founded by lifelong Rovers supporter Michael Lingard Smith in 2009, the firm’s partnership with the club first began earlier this year when it became the sponsor of the MLS Group Colin Hutton Stand at KCOM Craven Park and it has now progressed to become the club’s main shirt sponsor next season in an agreement that will make the business one of the Robins’ most prominent partners.

Speaking to www.hullkr.co.uk, Michael said: “This is an exciting opportunity to work even more closely with the club during what will be an important season in 2018.

“We’ve come a long way over these past six months since we first sponsored the Colin Hutton Stand and it’s a testament to the hard work of everybody connected to Hull KR and the kind way they’ve welcomed us into the Rovers family that we wanted to increase our sponsorship so quickly.

“Although we had already agreed the deal regardless of what competition the team were playing in next year, I couldn’t be more delighted to see Rovers back where they belong in Super League and that increases the potential benefits for us as the main shirt sponsor as well.

“Having already had a sneak peak of the new home shirt, which looks fantastic, I cannot wait to see the team running out on the pitch proudly sporting our new MLS Group logo across their chests.”

Hull Kingston Rovers CEO Mike Smith added: “Bringing a new sponsor on board is always an exciting time for the club and our commercial team has increased our work with new businesses by 30 per cent this season, an incredible effort given the circumstances.

“However, if we want to continue our progress on and off the field, it’s equally important that we nurture those relationships to ensure these people want to continue working with us and MLS Group is a classic example of this.

“Twelve months ago, Michael and his team had no involvement with the club from a commercial aspect, although he has obviously been a supporter for a long time on the terraces. To go from that position to becoming a major stand sponsor, which in itself put them amongst our most valued and prestigious partners, and then onto being our main shirt sponsor within six months is unprecedented.

“It really does help to put us in a strong position commercially and I’d like to take this opportunity to thank everybody at MLS Group for their ongoing and ever increasing support.”
MLS Development Group work with a wide variety of clients from world leading companies within the energy sector to private investment companies, land owners and property developers, delivering fantastic schemes under budget and on time.

For further information on their range of services, from project management and principal contractor undertakings to fit-out and refurbishment work, please visit www.mlsdevelopmentgroup.co.uk

Photo: MLS Group revealed as new main shirt sponsor