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Commercial

Digital Partner signed up to Summer Bash event

The Rugby Football League are pleased to announce BedzRus as an ‘Official Digital Partner’ for the Kingstone Press Summer Bash.

BedzRus are a leading ecommerce retailer and bed specialist based in Bradford. They will be the digital partner for the Kingstone Press Summer Bash in Blackpool, as well as partnering with the Dacia Magic Weekend in Newcastle a week before.

The partnership has designed a range of entertaining and engaging activities for Rugby League supporters that will take place ahead of, during and after the two weekends of action in May.

The programme kicks off with a fun ‘60 second pillow talk challenge’ which will be taken on first by Hull Kingston Rovers’ Shaun Lunt. There will be opportunities for fans from all clubs to vote for their half time activity across both weekends, plus choose what activity will take place in the Fan Zone at St James’ Park.

Fans that buy tickets from their club will get the chance to win a children’s divan bed with club branded bedding and a unique rugby design mattress developed by BedzRus supplier Deep Sleep, which will be delivered to the winner by a pair of famous rugby league faces.

BedzRus have also secured the services of Robbie Hunter-Paul, who will act as an ambassador for the programme. He will be giving an exclusive live behind-the-scenes experience on a range of social media platforms and letting fans experience the very best of Summer Bash from their smartphone, tablet and computer.

Rugby Football League Commercial Director Chris Rawlings said: “We are delighted to welcome BedzRus into the Rugby League Commercial Partner family. The programme will be fun and engaging, everything the Dacia Magic Weekend and Kingstone Press Summer Bash is all about – on and off the field.”

BedzRus Managing Director Mark Moore said: "This programme is an exciting opportunity for BedzRus. From the beginning our company wanted to make sure that supporters were at the heart of all decision making, which is why we will be deploying the supporters' vote for the half time and fanzone activities.

“Having fun and enhancing Rugby League supporters’ experience is a key objective, whether it be at the games or digitally via social media and websites. The activities that have been designed will also allow a number of lucky supporters the chance to win exclusive products."

The Dacia Magic Weekend takes place at St James’ Park in Newcastle on 20th and 21st May with the Kingstone Press Summer Bash capturing Bloomfield Road in Blackpool on 27th and 28th May.

Photo: Digital Partner signed up to Summer Bash event